Over the past decade, social media has changed the way people communicate, share information, and play games.
Social media has also helped businesses connect with existing customers and introduce new consumers to their products and services.
In 2013, about 86% of marketers said social media was important to their business.
Just a year later, that number grew to 92%.
A quick look at the numbers shows why social media networks have become increasingly important to business success.
The average Internet user in the United States spends about 37 minutes per day using social media sites.
Facebook is currently the leader. Early 2015 is Facebook had almost 1.5 billion active users.
That’s 71% of adults using the internet.
Other sites may not have as many members, but their numbers are growing quickly.
About 23% of online adults use Twitter. LinkedIn members have an account for 28% of online adults.
These numbers should force every business owner and manager to think carefully about how social media marketing can benefit them.
A lot of the most famous and popular Colombian influencers from Colombia are aware of these statistics and use them to their advantage to promote themselves on social media.
Social media can give you the opportunity to enhance your brand identity, reach new customers and communicate with potential customers.
However, using these platforms properly takes experience.
You won’t get good results if you use a company’s Facebook profile to make a few posts.
A quick return on your investment
Many marketing strategies require large budgets that small and medium businesses simply cannot afford.
If you want to air a commercial on television, prepare to dig deep into your wallet.
However, social media has an extremely low cost of entry, making it easy to get a quick return on your investment.
It’s completely free to create accounts with Facebook, Twitter, Google+ and most other sites.
Once you’ve created your profiles, you’ll need to spend some money to make your posts more visible to people who might want to follow your business.
However, the costs are remarkably low, even compared to the amount you would spend on a radio ad.
Of course, there’s a lot more to adding social media to him than just setting up an account.
You also need someone to manage your accounts so you can communicate with potential customers, update company information, and take advantage of marketing tools.
No other form of marketing will give you a return on your investment as quickly as social media networking.
Targeted content for better results
If you’ve never used a business social media account, you may not be familiar with all the tools sites use to help members target their ads and content.
These tools are becoming more advanced by the day. It is possible to target target groups on Facebook by:
- Geographic location
- Age
- Sex
- Education
- Interests
- Relationship status
If necessary, you can literally create an ad that targets single men between the ages of 18 and 25 in your city.
That’s a remarkable option that has never existed before.
As platforms roll out more options, ads and messaging will become even more targeted.
This means you never have to waste your advertising budget on people who don’t fit your target group.
Every dollar goes toward connecting you with the people you want as customers.
Targeted ads get the best results when they use carefully crafted messages.
These posts can include short messages, infographics, and images.
They can also contain links to articles on your company blog.
This may sound like a difficult undertaking, especially if you don’t have much experience in marketing.
This takes social networking to the next level by providing people with content that encourages them to follow and interact with your company’s profile.
Simply having a profile doesn’t yield much.
However, if you have an active profile managed by an expert, you can quickly grow your audience and improve sales.
Detailed analytics help with campaign management
To take full advantage of social media networks, you need someone who can analyze online behavior and use that information to shape marketing campaigns.
Social media analytics analyzes the behavior of your followers, fans and customers so you know which marketing concepts work well and which don’t.
Crafting messages and targeting target groups often works well, but you need objective information to assess effectiveness.
Without accurate analyses, you are photographing in the dark.
Analytics can help answer questions such as:
- How many people who click on my ad actually spend money on my website?
- Where do people go after visiting my site?
- How many website visitors come from my social media campaigns?
- Do people share my posts with their friends?
- How effective are the backlinks to my website?
- Can I improve the quality and number of sites linking to my business?
These are crucial questions that will help you make the most of the time and money you spend on social media networking, advertising and marketing.
Of course, only large companies have enough employees to analyze activities.
It is very difficult for small businesses to hire a full-time professional who knows how to conduct research and develop methods that improve the effectiveness of campaigns.
Outsourcing these social media needs to a group of experts is usually the more affordable option.
On-site and competitive analytics give you insight into how your business compares to the competition.
They can also help you find innovative ways to gain followers and boost sales.
Backlink analysis and proactive link outreach leverage search engine tools and social media features.
You want popular websites to link to your business. When they do, your site appears more important to search engines.
Our professionals reach popular websites to build networks that increase search engine visibility and social media popularity.
Further benefits of social media marketing for small businesses
As social media platforms evolve, small businesses will have more and more ways to connect with customers.
Ultimately, it pays to hire a professional who researches the latest trends.
As technology changes, our customers can expect to benefit from:
- Image and brand management that develops a sympathetic personality and tackles unexpected crises
- Customer feedback that provides insight into how your company can improve its products and services
- New connections with other companies that can help you succeed
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