The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a best-selling author and the award-winning CEO of Zen media – a global marketing and digital PR company. Shama is the bestselling author of The Zen of Social Media Marketing, now in its fourth edition, and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.
Our conversation will explore the intriguing realm of digital marketing and explore the shift from traditional search engine optimization (SEO) to the evolving landscape of recommendation engine optimization (REO). Shama sheds light on the significant changes in the way people discover brands online and the impact of dark social on this transformation.
Key learning points
Take a transformative journey with Shama Hyder in this Duct Tape Marketing Podcast episode, where she reveals the concept of Recommendation Engine Optimization (REO) as the evolution of traditional search engine optimization. Discover the impact of dark social about brand discovery and understanding the four most important channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media like voice and AI platforms.
Shama addresses the complexities of privacy issues, artificial intelligence, and generational shifts in attitudes toward data sharing, providing valuable perspectives on navigating this evolving landscape. As the digital marketing landscape continues to change, you’ll learn the importance of adapting to new rules of influence and avoiding over-reliance on a single channel. Whether you’re a seasoned marketer or just starting out, these key insights provide actionable insights to navigate the changing tides of the digital world.
Questions I ask Shama Hyder:
[01:16] SEO vs REO, what is the difference between these two terms?
[02:34] Would you say that the coalition of these recommendation tools is where we’re going with REO?
[06:56] What is dark social?
[09:10] How can business owners optimize recommendation engines in their marketing?
[13:15] How do you see search changing, could that happen through conversational intelligence?
[16:09] How do privacy and data play a role in REO?
[19:28] Where can people find out more about what you do and connect with you?
More about Shama Hyder:
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Contact John Jantsch at LinkedIn
