Essential Digital Marketing Tools for 2024 [Infographic] | Smart insights

Use our updated digital marketing tools infographic to check the types of marketing technology you use

As marketers today, we are fortunate to have a variety of free and low-cost digital marketing tools that give us insight into our customers, competitors, and markets.

These strategic digital tools help us compete to win and retain customers by delivering automated relevant, real-time marketing communications, integrated across digital devices and traditional marketing channels.

To highlight the range of great options available, our updated 2023 Essential Digital Marketing Tools Infographic recommends 30 marketing technology categories and our picks of the five most popular in each category.

Plus, we’ve grouped them into our RACE Growth System for digital marketing management so you can see where you can make better use of the tools throughout the customer lifecycle. Click on the infographic below to see a larger version, or free members can download our free guide to essential digital marketing tools to learn more about how and why we created it and how to use it.

What inspired us to create this infographic and guide to digital marketing tools?

We use many types of digital marketing services and insights tools to run and improve SmartInsights.com, so we like to try new tools as they are introduced to us.

We were inspired by Scott Brinker’s Marketing Technology Landscape which does a great job of defining different types of “enterprise” tools for managing digital marketing, but can be difficult to read due to the sheer number of tools. There are almost 10,000, is the latest edition…!

We also wanted to add more low-cost and free “hands-on” insight tools that are important for managing activities like search, social media, and conversion rate optimization. These are usually not included in Scott’s landscape.

We also wanted to highlight the most popular, highly regarded services and provide an indication of how these can be used to add value. Business Pro members can also read our full recommendations in our updated Professional Marketing Technology Selection Guide.

How do you prioritize marketing insight and management tools?

If you doubt the number of tools available, just look at the growth in the number of marketing technology applications in recent years.

To further complicate the landscape, we have recently seen new challenger tools outperform established tools due to their innovative nature.

The sheer number of tools, which vary enormously in price and quality, makes it a challenge to stay abreast of the latest developments in the field of MarTech. It can be difficult to select and manage digital marketing tools and track their contribution to your marketing results.

To help you, our infographic has broken down these essential digital marketing tools into different usage categories and shows you which products you should consider for different marketing activities within our RACE Growth System.

Optimize your digital marketing strategy

To learn more about the differences between the individual tools and how they can help your business, download our marketing technology selection guide for Business Pro members. Our popular guide includes reviews and information on the key features of all the tools in the infographic, which is 150 tools in total!

And if you want to inform and optimize your digital marketing with the latest data-driven techniques, don’t miss our free RACE Growth System template to quickly build your RACE digital marketing strategy and improve your performance.