Nestlé India has collaborated with SOCIAL, India’s favorite neighborhood cafe, to test MAGGI Professional’s plant-based range. The products have been used for crafting the new menu which will be available across 42 SOCIAL and 40 BOSS Burger outlets across Delhi (NCR), Mumbai, Bengaluru, Pune, Dehradun and Chandigarh for three months from January 27e 2024.
The plant-based range has been specially developed for chefs and includes two offerings: a burger patty and minced meat, alternatives to meat-based meals. The products offer similar sensory properties to chicken, with the well-known springiness and juiciness. They are a source of protein and fiber and naturally free of cholesterol. The range responds to the changing preferences of a young audience with global cultural exposure and conscious consumption habits.
At SOCIAL, the New Menu offers a celebration of culinary innovation and combinations such as Sensational Seekh #NotGuilty – Search. Served with mint chutney and laccha onions; Chile #NotChicken ,chili In chillin with these juicy, vegetable bits in a finger-licking chili sauce; And Garden club sandwich – super delicious and tasty club sandwich with vegetables and vegetable treats.
At BOSS Burger, the new menu includes options such as The ImBOSSible Cheeseburger – a plant-based cheeseburger and the Avo Burgercrumbs – crumbled patty topped with smashed avocado – powerful, creamy, tasty and vegetal.
