Managing multiple social media marketing projects can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are left with the same responsibility for achieving perfection, but with less fat and smoke.
You will need to manage different projects and harmonize content creation, engagement strategies and analytics.
But how do you manage all these tasks across multiple social media platforms without compromising the quality, consistency, and sanity of your content?
I have the solution. In this post, I shared some tips on how social media marketers can manage multiple projects efficiently. These tips will help you streamline and harmonize your workflow and achieve your goals.
Let’s start.
6 tips on how social media marketers can manage multiple projects
Here are some tips on how social media marketers can manage multiple projects efficiently.
1. Always have a plan
The importance of planning for your social media marketing projects cannot be overstated. Planning is one of the most important factors for success in your social media marketing initiatives.
Here are some tips for making a plan:
- Build a content calendar: Your content calendar allows you to indicate what content you will create, where and when it will be published. This way you organize your content, avoid duplication of work and maintain consistency within your projects.
- Use project management tools: Project management tools like Trello and CoSchedule can help you create, organize, and track your projects in one place. You can use these tools to define your goals, assign roles and responsibilities to your teammates, and track your status and updates. Find some great tools in this list by Attrock.
- Define the scope and objectives of each project: Your scope should answer questions such as
- What do I plan to achieve?
- Who is my target group?
- Which KPIs will I use to measure performance?
Use these tips to create a solid plan and manage multiple clients and social media projects efficiently.
2. Prioritize tasks
Sort and prioritize your social media projects or tasks based on their urgency, importance and impact.
You can use the Eisenhower Matrix to prioritize your projects and tasks. This project management method requires you to divide your projects/tasks into four quadrants:
- Urgent and important
- Urgent but not important
- Important but not urgent
- Neither urgent nor important
The image below shows how to manage the tasks in different categories.
Image via Eisenhower.me
3. Organize your folders
One of the biggest challenges when managing multiple projects is the potential for mix-ups.
That is why it is important to create separate folders for each customer. Within these folders, you can create subfolders for each project and then add subfolders for different tasks and activities within each project.
You can make it easier by using color coding, so you can use different colors for different clients or different types of projects.
But you can change the color of folders on Mac or Windows?
Absolute! Mac allows you to color code your folders using tags. Simply right-click on a folder you want to color code and choose ‘Tags’ from the menu. You will see a list of colors, choose the one you like and your folder will be colored and a tag will be added to it.
4. Delegate and outsource
Another way social media marketers can manage multiple projects efficiently is by delegating and outsourcing some tasks.
You don’t have to do everything yourself. Instead, take advantage of the skills and expertise of other professionals to help you with your projects.
Hire content creators such as freelance writers, designers or videographers to produce high-quality content for your social media projects. Find content creators on freelancing platforms like Upwork and Fiverr.
You can contact us in the same way social media influencers, bloggers or other online personalities to promote your content and reach a wider audience. Use platforms like BuzzSumo, Influencer Marketing Hub or AspireIQ to find and connect with influencers.
Or, better yet, rent one virtual social media assistant to carry out all administrative or creative tasks, while you can concentrate on other more important tasks.
The virtual assistant industry has grown exponentially over the years, highlighting its importance to brands around the world.
One study predicted that this young industry will grow at a CAGR of 37.3% between 2022 and 2027. Within this period, the market size could grow by $27 billion.
Image via Technavio
You can contract virtual assistants through freelancing platforms or virtual assistant agencies such as Wishup, Amazon, Freelancer and Head Field.
Additionally, if you’re having a hard time knowing how to start and assess, there are several social media consultancies, such as Convince and convertthat can help you monitor, organize and strategize your social efforts.
5. Use templates and checklists
A simple yet effective way to manage multiple social media projects efficiently is to use templates and checklists. A template or checklist can help you ensure the consistency of your social media projects.
A template or checklist also ensures that your social media campaign always meets the requirements and follows the best practices for each platform.
This template can be a document that helps you define and capture your marketing goals, audience, platforms, content, and other social media metrics. You can use templates to include captions, hashtags, images, or stories and customize them for any social media project.
Create your own templates and checklists, or find ready-made templates and checklists on HubSpot, CoSchedule, or Hootsuite.
6. Analyze and optimize
My sixth and final tip on how social media marketers can manage multiple projects is to analyze and optimize your social media results and performance.
Create a routine for analyzing your results and performance. It can be weekly, biweekly or monthly; the more often, the better.
To analyze and optimize your social media results and performance, you can:
- Track your metrics and KPIs using social media analytics tools. They help you measure your performance and provide insights into your reach, engagement and conversions. Some great social media analytics tools to add to your arsenal include Keyhole, Google Analytics, Rival IQ, IZEA, and Sendible.
Take a look at the kind of analytics and social media metrics Keyhole offers:
Image via Keyhole
- Improve the quality and relevance of your content by AI content marketing tools. AI content marketing tools can help you with tasks like keyword research, content optimization, headline generation, and social listening. Some popular AI content marketing tools include MarketMuse, Frase, and Clearscope.
- Test and experiment with different content formats, platforms and social media strategies. Use methods like A/B testing, surveys, and feedback to test and experiment with different variables of your social media marketing. Testing and experimenting can help you determine what works best for your audience and what doesn’t.
The takeaway
I hope the tips in this article have given you new insights into how social media marketers can manage multiple projects.
Managing multiple social media projects efficiently is not an easy task, but it is far from impossible.
Remember to:
- Plan ahead
- Prioritize projects based on importance
- Organize your desktop
- Delegating and outsourcing
- Keep template and checklists handy
- And analyze and optimize regularly.
These tips will help you manage multiple social media projects efficiently. All the best!
